CANTON, Ga. – The Southern Athletic Association (SAA) has entered into a multi-year partnership with Athletic Solutions, a leading provider of name, image and likeness (NIL) opportunities for student-athletes. As part of the agreement, Athletic Solutions will serve as the SAA’s official online Sports and NIL store provider. The conference joins more than 250 colleges and nearly
20,000 student-athletes already working with Athletic Solutions.

This partnership extends beyond just championship stores which Athletic Solutions already provides for the conference.
 

“From the beginning, what has stood out to me about Athletic Solutions is the organic way the company came to be. It started with family members simply wanting a way to show their support for a student-athlete they loved, and that idea has grown into something that provides student-athletes and their families at every level an easy and meaningful way to celebrate that connection. That story resonates with the SAA, where the relationships surrounding our student-athletes and their experiences are so important. We have already seen the value Athletic Solutions brings through our SAA championship stores, which have been a tremendous improvement for our conference, and we are excited to take this partnership to the next level. We look forward to the opportunities it will create for the SAA, our member institutions, our student-athletes, and the families who support them.”  — Stacey LaDew, Commissioner

“Partnering with the Southern Athletic Association means partnering with excellence. Our mission is simple: Empower athletes, inspire fans with great product, and elevate the spirit of college athletics. We are proud to partner with the SAA." — Tom Feiden, President & CEO | Athletic Solutions

Athletic Solutions is a national leader in NIL fan engagement and e-commerce technology, collaborating with colleges and universities to bring NIL Locker Rooms to life. Their platform simplifies NIL opportunities, providing student-athletes with the tools and exposure needed to thrive in the evolving landscape of college athletics. To learn more about Athletics Solutions visit, athsolutions.shop.

For more information on all things SAA, visit the websites of any of the participating schools, or go to the SAA's home on the internet at www.saa-sports.com. Be sure to stay up to date on all of your Southern Athletic Association news by following @SAA_Sports on Twitter (X) and @SAA_Sports on Instagram.